Dancing Sickness is a clothing brand deeply rooted in the revival, resistance, and reclamation of indigenous cultures across the Americas. Inspired by the historical phenomenon of “Taki Unquy,” meaning “dancing sickness” in Quechua, our brand challenges the dominance of Eurocentric narratives and celebrates the diverse voices, traditions, and experiences of indigenous communities. By embracing pre and post-colonial iconography in a modern context, Dancing Sickness empowers individuals to reclaim their heritage, challenge colonial legacies, and foster social change. We stand proudly as a symbol of cultural pride, inspiring a vibrant movement that encourages embracing one’s cultural identity and recognizing the value of diverse narratives.